More Than Makeup: Our Story
At BaeutyGuide, we believe beauty is a journey of discovery, not a destination. Founded by a team of beauty enthusiasts who were tired of the overwhelming and often misleading marketing in the cosmetics industry, we set out to create a compass for the modern consumer.
Our philosophy is built on three core pillars:
- Authenticity: You will always get our genuine, unfiltered opinion. We purchase most of our products or are transparent about PR, and our reviews are never swayed by brands.
- Education: We empower you with knowledge. From understanding ingredient lists to mastering application techniques, we believe an informed beauty lover is a confident one.
- Inclusivity: Beauty is for everyone. We are committed to featuring and reviewing products across a wide spectrum of skin tones, types, ages, and genders.
We are not just another beauty blog. We are your beauty best friend, your savvy shopping advisor, and your cheerleader in self-expression. Thank you for letting us be a part of your glow-up journey.